Rebranding a Product Takes Time – RibsNPacks Producer, RNE Boss Izzy Flair

Music producer and entertainment executive, Izzy Flair, has shared insights on the challenges of rebranding in today’s fast-paced creative industry.

The RibsNPacks producer and RNE boss noted that while rebranding is often necessary to keep a product or brand fresh, it is a process that requires patience and consistency.

According to Izzy Flair, many people expect instant results after a rebrand, but the reality is that success comes gradually as audiences adjust to the new image, sound, or product positioning.

“Rebranding a product takes time. It’s not just about changing the name or look; it’s about reshaping perception and building fresh trust with your audience,” he said.

The RNE boss emphasized that rebranding, when done strategically, can breathe new life into a business or artist’s career, but it must be backed with strong content, marketing, and a clear vision.

Industry watchers say Izzy Flair’s comments reflect the reality faced by many labels and creatives trying to balance innovation with audience expectations in a competitive market.