PiggyVest Under Fire for Attempted Interview with Dinma on Saving 200K Daily to Buy a 25 Million Naira Benz
In a move that has sparked backlash online, PiggyVest, one of Nigeria's leading fintech companies, found itself at the center of controversy after attempting to arrange an interview with social media personality Dinma, who was reportedly going to share her journey on how to save 200,000 Naira every day in order to buy a 25 million Naira luxury car.
The concept, which many have dubbed unrealistic and tone-deaf, was intended to inspire Nigerians on financial discipline and savings. However, it quickly drew criticism from social media users who felt the narrative lacked the depth and practicality needed to truly educate and motivate the public on how to manage money.
"What kind of financial advice is this? Saving 200K every day to buy a Benz worth 25 million Naira is not just impractical—it's downright delusional for most Nigerians!" one Twitter user commented. "This is exactly why fintechs like PiggyVest need to do proper research before jumping on trends."
Others expressed concerns about the message it sent to young Nigerians, many of whom are struggling with economic hardships and unemployment. Critics argued that the approach promoted consumerism and materialism without considering the real-life challenges that the average Nigerian faces.
PiggyVest, which is known for its savings and investment platform, was accused of capitalizing on trendy figures for marketing purposes without providing the necessary financial education. "These fintech companies will always jump on the latest trends to promote their business, but they often fail to understand the pulse of the people they are trying to target," another commenter added.
In response to the backlash, PiggyVest issued a statement acknowledging the feedback and expressing regret for any misunderstanding caused. The company emphasized that its intention was to inspire financial empowerment and that it would review its approach to ensure that future initiatives are grounded in realistic and helpful financial advice for the average Nigerian.
"As a company that values financial education, we understand the importance of presenting relatable and feasible content. We will take this feedback into account as we continue to evolve our messaging and initiatives," PiggyVest stated.
Meanwhile, Dinma, whose proposed interview was the catalyst for the controversy, has not publicly responded to the situation. However, some fans have defended her, stating that influencers are often thrust into situations beyond their control and that companies should take more responsibility for the content they promote.
The incident has sparked wider discussions about the responsibility fintech companies have in educating the public about financial literacy. With many Nigerians turning to platforms like PiggyVest for guidance on managing their finances, there's a growing call for more thoughtful and informed content that addresses the economic realities of the average person.
As the debate continues, it remains to be seen how PiggyVest will adjust its strategy moving forward, but one thing is clear: the backlash has opened up a larger conversation about financial responsibility and the kind of content fintech companies should be promoting in Nigeria.
