“Daddy Freeze Was Quick to Price Peter Obi’s Wife’s Handbag, But Silent on APC Youths’ Prado Jeeps” – Nigerian Reacts

A Nigerian social media user, Chijioke, Ph.D., has accused popular media personality Daddy Freeze of selective criticism following his comments about the reported ₦250 million luxury handbag carried by Margaret Obi, wife of former Anambra State Governor and NDC presidential candidate Peter Obi.

In a post on X dated October 31, Chijioke questioned why Daddy Freeze was quick to investigate and discuss the reported cost of Margaret Obi's handbag but had not shown similar interest in the controversy surrounding the luxury Toyota Prado SUVs reportedly distributed to selected APC youth leaders.

He wrote:

“Daddy Freeze was fast to price-check Mrs. Peter Obi’s handbag, but he’s remarkably quiet about the cost of those APC youth Prado Jeeps. HYPOCRISY.”

The controversy surrounding Margaret Obi began after photographs of her carrying a luxury Hermès handbag circulated online.

The handbag was identified in reports as a Hermès Kelly 35 in Malachite, with its estimated value placed between ₦237 million and ₦250 million.

Reacting to the development in September 2026, Daddy Freeze said he had no problem with Margaret carrying an expensive handbag, but questioned whether the luxury item aligned with the image of financial prudence often associated with her husband.

He argued that public figures should maintain consistency between the values they promote and the lifestyle surrounding them.

Meanwhile, seven brand-new 2026 Toyota Land Cruiser Prado SUVs reportedly presented to selected APC youth leaders by National Youth Leader Dayo Israel have also generated controversy.

The vehicles were announced as support for the party's election mobilisation activities ahead of the 2027 general elections.

The First Lady, Oluremi Tinubu, subsequently confirmed that she donated the vehicles to the APC youth wing.

BusinessDay estimated that each vehicle could cost between ₦120 million and ₦160 million, placing the combined estimated value of the seven SUVs between ₦840 million and ₦1.12 billion. 

The donation attracted criticism from several political figures, including Atiku Abubakar, Omoyele Sowore and Professor Pat Utomi, who questioned the spending priorities and demanded greater transparency regarding the funding arrangements.

Chijioke's intervention has brought the two controversies together, questioning whether public commentators apply the same standards when examining the lifestyles and spending associated with different political camps.

His central argument is that the same level of scrutiny applied to Peter Obi's family should also be extended to expensive gifts and spending involving the ruling APC.

The debate has once again highlighted the growing scrutiny of political figures, their associates and public commentators as Nigeria approaches the 2027 general elections.

However, Daddy Freeze's earlier comments about Margaret Obi's handbag are documented, while the claim that he has remained silent about the Prado donation is the X user's characterisation.