Social media erupted after entertainer Peller took a humorous jab at singer Ayra Starr, igniting discussions about the culture of streaming and support within the Nigerian music industry.
In a viral post, Peller lamented that many Nigerian musicians often neglect local streaming audiences, instead focusing on international platforms and American listeners. He noted, “Naija musicians no dey send streamers, they’ll be streaming with Americans, but when they don turn old taker, na then dem go dey find Naija streamers up and down. I don catch their scope. Very few musicians are kind, Davido, Olamide and Tiwa Savage are the few kind ones.”
The post quickly went viral, with fans and commentators sharing mixed reactions. Some agreed with Peller, arguing that local support is often overlooked in favor of international reach, while others defended artists, citing the competitive global music industry.
The mention of top Nigerian acts like Davido, Olamide, and Tiwa Savage as exceptions sparked further debate about generosity and engagement between artists and fans.
The playful “sub” at Ayra Starr has added to ongoing conversations about streaming culture, fan engagement, and recognition of grassroots support in Nigeria’s rapidly growing music industry.
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