Tiwa Savage Launches New Initiative to Empower Emerging African Creatives

After years of establishing herself as a global music icon, Tiwa Savage is turning her focus homewards with a new initiative aimed at nurturing the next generation of African talent.

The singer announced the launch of TSMFOFFICIAL, a platform dedicated to empowering emerging African creatives by providing access to mentorship, world-class music education, and resources needed to thrive in the industry.

In a statement accompanying the announcement, Tiwa Savage emphasized the importance of building locally: “After years of building globally… it’s time to build at home 🇳🇬.”

The initiative promises to connect aspiring artists, producers, and other creative professionals with experienced mentors and provide hands-on training, workshops, and exposure opportunities that can accelerate careers in the African music and entertainment ecosystem.

Industry observers have hailed the move as a game-changer for Africa’s creative sector, noting that programs like TSMF could help bridge the gap between raw talent and professional opportunities, while also strengthening the continent’s presence on the global music stage.

Tiwa Savage’s TSMFOFFICIAL is expected to roll out its first set of programs and mentorship sessions later this year, with aspiring creatives across Africa invited to apply for participation.

The initiative aligns with a growing trend among established African artists using their platforms and resources to give back to the community and cultivate the next generation of stars.

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