Social media is buzzing once more with billionaire businessman Obi Cubana at the center of lighthearted commentary and viral memes, following the now-trending phrase:
“Las las, all of us na next-of-kin.”
The tongue-in-cheek statement, which first surfaced on X (formerly Twitter), playfully suggests that every Nigerian, at this point, deserves a slice of Obi Cubana’s wealth, whether by inheritance, adoption, or sheer proximity to his generosity.
What started as a joke quickly snowballed into a full-blown online movement, with thousands of users quoting the phrase alongside throwback videos of Obi Cubana giving back to communities, supporting small businesses, and throwing some of the most extravagant events in Nigerian pop culture history.
“If Obi Cubana is writing his will, he better leave something for us on the TL. Las las, all of us na next-of-kin 📝💰,” one user joked.
Obi Cubana, known for his booming hospitality empire and philanthropic efforts through the Obi Cubana Foundation, has become a symbol of wealth blended with cultural relevance. From empowering youths to sponsoring education initiatives, his public image has always leaned toward accessibility, generosity, and community upliftment.
The latest wave of online banter has only further cemented his reputation as a "people’s billionaire" — one who, despite his elite status, remains wildly admired and affectionately memed by everyday Nigerians.
While the jokes fly, many have also used the moment to reflect on the real impact Cubana has had:
“Obi Cubana has done more for people on the streets than some state governments. It’s only fair we’re all next-of-kin at this point,” a commentator posted.
Some users have even gone as far as drafting mock “Cubana Will Templates” and family charts, humorously slotting themselves in as “long-lost cousins” or “adopted sons.”
Though the businessman hasn’t officially commented on the trend, fans are eagerly waiting to see if he’ll join in the fun or surprise his “next-of-kins” with another grand act of generosity.
Until then, the phrase “Las las, all of us na next-of-kin” is set to live rent-free across Nigerian timelines — yet another example of how humor, hope, and hustle blend seamlessly in the country’s unique social fabric.