Veteran Nollywood actress Omotola Jalade-Ekeinde has stirred fresh conversations in the film industry after stating that she cannot dance to promote her movies, a remark that has since drawn mixed reactions online.
While many fans noted that there is nothing wrong with choosing not to adopt dance trends or social media theatrics for movie promotion, others felt the discussion opened a broader issue about how success in Nollywood is often framed. Critics have argued that it is misleading to suggest that dancing alone is the reason actresses like Funke Akindele and Toyin Abraham consistently record massive box office numbers.
According to industry watchers, audiences flock to Funke and Toyin’s movies largely because their stories are relatable, their characters connect deeply with everyday experiences, and the production quality of their films continues to improve with each project. Their success, many say, is a result of strong storytelling, audience trust, and strategic branding built over time—not just viral dance videos.
The debate has since reignited conversations about individuality in film marketing, with many agreeing that there is no one-size-fits-all approach. In the end, each actor is free to promote their work in ways that align with their personality, while box office success remains rooted in content, connection, and quality.
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